'[EMF's] bass guitarist, Zac Foley, died on 2 January 2002, due to an overdose of non-prescribed drugs. He was aged 31. EMF played just four more gigs in late 2002, before deciding to split up for the final time.
In 2005, Kraft Foods used EMF's Unbelievable in their Kraft Crumbles advertisement campaign. The surviving members of EMF reconvened to re-record the tune. The original song's chorus, "It's unbelievable," was replaced with a more "crumble-centric" chorus, declaring "It's crumbelievable."'
Imagine the mood in that recording studio. Crumbelievable indeed.