Monday, December 21, 2009
3D music video of The xx's album
It's an indisputable fact that the way in which we experience music has changed a lot over the last few years. The whys and hows have been much discussed. (As an aside, Mark Fisher's love letter to collective listening is worth a read.) However attempts to stem the tide or challenge newly established ways of experiencing music have been few and far between. So to hear about an audio-visual sculpture of The xx's debut album xx is very exciting indeed.
Created by acclaimed music video director Saam Farahmand, the installation will incorporate film, light and sound to provide a unique experience for each visitor. Saam explains that "it shares sensibilities with art installations but it should not be considered in this context - it is in essence a physical music video, a looping shrine to the album that you cannot compress, send or turn off."
xx: a sculpture of the album by Saam Farahmand
The Vinyl Factory, 51 Poland Street, London W1F 7LZ
8th-12th January 2010
Check the Vinyl Factory's website for times.